For a PR expert in a country such as Bosnia and Herzegovina, handling an Election campaign can by far be the most challenging task they have had to face. We have 3.8 million inhabitants and 147 ministries. In total, 7,748 candidates from nearly 98 political subjects (50 parties, 24 coalitions and 24 independent candidates) put their names on the electoral lists. This means that every 400th citizen of the country has put his or her name on the candidates list.

I love PR, because people in this industry create amazing stories, almost every day. These stories warm our hearts, especially when we work on socially responsible projects.

At the beginning of this blog, I have to tell you that I have been to many conferences, trainings and educations, some of them were excellent, some of them were ordinary, but PRoactiveX was a unique mixture of knowledge and positive energy, which made me think and act proactively and I'm going to try to write down my impressions.

Often talking to young people, I feel that the PR profession is perceived as trendy and fancy. However, all of us who are very closely involved in this business, know that there is not a lot of those moments when you take photos and smile at events, when you moderate a press conference and similar. All of this is cream on the cake for which we devised a recipe days, weeks, and sometimes months long (depending on the campaign and the client).

Well, it happened-I became a mother. But nothing, nothing at all- travel, experience, contacts with people of different profiles, and all campaigns- could not prepare you for experience of being mother. Here she is, and what with her now? OK, you can do it.

Although my first intention was to write about Eurobasket in Slovenia (and I am still not sure how would I justify writing about it for company’s blog) I must admit that a couple of news and a couple of defeats made me change my mind.

Spring is time for major decisions and «springtime» cleaning!

It always surprises me to see how people who are in communication business forget about one fact – the way we perceive ourselves is often completely different than the way others perceive us.

They told me to write something about crisis communication and I have been thinking about the task for days.

Writing a professional blog is a great challenge and responsibility.